Search Engine Optimization is the art of making web sites irresistible to search engines and the people using search results. Good SEO = more traffic = more $$$. I will debunk SEO myths such as: It is a "dirty" business. It is not the developer's job. It is too difficult. It is something that can be done later. I will explain why you should care about SEO, demonstrate some simple ways to build SEO into your sites from the beginning, and describe some changes that you can make right now to improve your site's search engine rankings.

Presented by Dan Hounshell

Dan Hounshell is a software engineer for Telligent Systems (www.telligent.com), the creator of Community Server. He has been creating web applications with Microsoft technologies since 1997; building everything from a project management application for FedEx to ecommerce sites for the Cincinnati Zoo and other local organizations. At Telligent he is the senior developer for Microsoft's ASP.NET Sites: www.asp.net, forums.asp.net, weblogs.asp.net and the new wiki.asp.net. In his spare time Dan likes to contribute to ASP.NET and technical books. Some of his recent contributions include writing for Windows Developer Power Tools, working as Technical Reviewer for NHibernate in Action and serving as the Technical Editor for Professional Community Server Themes.